Wouldn’t it be great to know how many people visit your site, what content is most popular, and if searches are getting people to the right places? Google Analytics is a free online service with stats, graphs, and reports that answer these questions and a number of other things you might like to know about how people use your site. Analytics offers sophisticated analytical tools that are simple and secure to use, and appeals to a wide range of users.
Up until recently, Google Analytics wasn’t integrated with Google Sites, but now it is easy to get started (no coding required) with three steps:
1. If you don’t have Google Analytics already, sign up for a free account
2. Login to Google Analytics and find your tracking ID
3. Login to Google sites to enable Google Analytics and enter your tracking ID in your Google Sites settings
If you have any questions, check out our help center article on configuring Google Sites to use Google Analytics
You only have to set this up once to apply to all the existing and future pages in your Google Sites website. It works if your site is public or private. If you would also like to track search results on your site (good for knowing what people are looking for and whether they are finding it), this feature can also be enabled.
Once you are set up, all you need to do is login to Google Analytics to check reports and see how people are using your site. Here are some of the cool things you can do.
Posted by Jeanie Komarek, Software Engineer